Forget Caesars and MGM. The Las Vegas Strip Has a Secret Leader.

Las Vegas has a lot of big-name operators that grab the spotlight. Caesars Entertainment (CZR) – Get Caesars Entertainment Inc Report, for example, has its name splashed across its signature property, the massive Caesars Palace. It’s not subtle, which makes sense given that the casino giant wants people to stay at its resorts, gamble in its casinos and, perhaps most important, join its loyalty program.

MGM Resorts International (MGM) – Get MGM Resorts International Report has a similar strategy. Its name has been used liberally across its Strip properties as it follows its rival in trying to drive customers into its loyalty program. That can help fill nights in its hotels, increase in-person gambling, and drive online sports betting in places where it’s legal.  

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