Retail

Ice Cream Brand Emack & Bolio’s Team Ups With Cannabis Company MariMed To Launch THC Ice Cream


Want to chill out during the hottest month of the year? How about sampling Emack & Bolio’s new cannabis-infused ice cream? Thanks to a partnership with multistate operator MariMed Inc, the iconic Boston ice cream brand’s has just launched a new line-up of both THC vegan and dairy flavors.

The first two flavors, Cup O’ Coffee Chip and Chocolate Sunny Days, debuted this week at MariMed’s Panacea Wellness dispensary in Middleborough, Massachusetts, with more flavors and retail locations to be announced in the coming months.

“We pushed ourselves to make our infused cannabis ice cream as delicious as the best-tasting, non-infused products found in local specialty ice cream stores,” said MariMed Chief Operating Officer Tim Shaw, in a statement. “With thanks to the Emack & Bolio’s ice cream magicians and our own rock star team, this new ice cream exceeds that high quality benchmark. It’s out-of -this-world delicious.”

Bob Rook, CEO of Emack & Bolio, echoed Shaw’s enthusiasm.

“Working on this collaborative project of perfecting our vegan and dairy ice creams with cannabis has been so much fun,” he said, also in a public statement. “Lots of testing and of course tasting. Finally, a clean ingredient, great tasting product that’s chill. I am very happy for our fans to now try this exceptional product.”

The ice creams are 20mg of THC per 4 oz container. The delectable confection is an extension of MariMed’s popular Betty’s Eddies infused fruit chewsbrand.

Emack & Bolio’s was founded in 1975 by Boston music attorney Bob Rook as a place for his rock star clients to satisfy their midnight munchies after their late-night gigs. Among the bands and artists Rook worked with back in the day were Aerosmith, Boston, U2, James Brown and The Cars.

Based in Massachusetts, cannabis company MariMed is known for their pot brownies.

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