Taco Bell Brings Back a Special Menu Item (Chipotle, Take Notice)

The McRib, McDonald’s’  (MCD) – Get McDonald’s Corporation Report odd bone-free rib sandwich, has popped up on menus since 1981. 

Since then it has been offered at what seem random times and random U.S. locations. It’s not always available; the chain offers it when the pricing is right for the meat used to make the sandwich. And its scarcity has created a devoted fanbase.

There’s a website, McRib Locator, which helps people track down the sandwich all over the world. It’s an odd, but not unique, fast-food phenomenon. In recent years, a variety of chains have used limited availability and unpredictable timetables to get customers excited about various special menu items.

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